Program Advertising

Join Opera Grand Rapids as a program advertiser and reach more than 16,000 opera patrons each season. Produced on high-quality magazine stock, our programs are a large format book full of interesting stories and in-depth biographies of visiting artists. They reach beyond the theater, into the homes of our audience.

Our audience
Opera Grand Rapids' productions are attended by people from 48 counties across Michigan.

Opera attendance has been on the rise since 1992. (Source: NEA)

More than 65% of Opera Grand Rapids' subscribers have a Bachelors degree and more than 32% have a Masters degree.

12% of Opera Grand Rapids' subscribers and 18% of its single ticket buyers are between the ages of 18 and 35.

30% of Opera Grand Rapids' subscribers are described as "Up-Scale Couples" who have median household incomes ranging from $66,200 to $200,000 per year.

The average household income of an Opera Grand Rapids subscriber is
over $50,000.