About our audience
Opera Grand Rapids' productions are attended by people from 48 counties across Michigan.

Opera attendance has been on the rise since 1992. (Source: NEA)

More than 65% of Opera Grand Rapids' subscribers have a Bachelors degree and more than 32% have a Masters degree.

12% of Opera Grand Rapids' subscribers and 18% of its single ticket buyers are between the ages of 18 and 35.

30% of Opera Grand Rapids' subscribers are described as "Up-Scale Couples" who have median household incomes ranging from $66,200 to $200,000 per year.

The average household income of an Opera Grand Rapids subscriber is
over $50,000.

Beyond Grand Rapids
Although our base is centered in West Michigan, by advertising with Opera Grand Rapids you can expose your company to a loyal customer base of opera lovers. Opera Grand Rapids also attracts ticket buyers from five Midwest States and Canada.

Opera Grand Rapids ticket buyers come from the following areas:

Single Ticket Counties:
Antrim, Bay, Calhoun, Cheboygan, Clinton, Eaton, Emmet, Genesee, Grand Traverse, Gratiot, Huron, Jackson, Leelanau, Lenawee, Livingston, Mackinac, Macomb, Midland, Oceana, Ogemaw, Otsego, Saginaw, Shiawassee St. Clair and Washtenaw Counties.

Subscriber Counties:
Allegan, Arenac, Barry, Benzie, Berrien, Charlevoix, Ingham, Ionia, Isabella, Kalamazoo, Kent, Mason, Mecosta, Missaukee, Montcalm, Muskegon, Newaygo, Oakland, Osceola, Ottawa, Van Buren, Wayne, and Wexford.