Join Opera Grand Rapids as a program advertiser and reach more than 16,000 opera patrons each season. Produced on high-quality magazine stock, our programs are a large format book full of interesting stories and in-depth biographies of visiting artists. They reach beyond the theater, into the homes of our audience.
 About Our Audience
• Opera Grand Rapids' productions are attended by people from 48 counties across Michigan.
• Opera attendance has been on the rise since 1992. (Source: NEA)
• More than 65% of Opera Grand Rapids' subscribers have a Bachelors degree.
• More than 32% have a Masters degree.
• 12% of Opera Grand Rapids' subscribers and 18% of its single ticket buyers are 18 - 35.
• 30% of Opera Grand Rapids' subscribers are described as "Up-Scale Couples" who have median household incomes ranging from $66,200 to $200,000 per year.
• The average household income of an Opera Grand Rapids subscriber is over $50,000.
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